Not to wander too far off track but I’ve always wondered the same.
Take EPP for example, their site is huge and extensive (although I do get lost from time to time). Within the site, Bob and Crew do a great job of documenting each and every project with photos, explanations, and just flat out “truths” of the work.
I for one think this is not only a reflection of a great marketing tool but even more so shows enthusiasm, integrity, and experience from their shop. Consumers have a sense of individual care – similar to owning a numbered piece from LPE. Other vendor/tuner websites don’t even have documents or pictures of the newest four year old Corvette.
Any good company that takes pride in their customers and have not been completely tainted by profits alone will realize the value of a very well placed, targeted, and operated marketing/representation system. I think EPP has nailed that model in their simple “forum style” individual project write ups w/ non-tech savvy technical explanations.
Great job: thumbs: -valdeztke |